The Free Sample: A Principle and Business Strategy For Success

When I was a child growing up in Pennsylvania, we had a Baskin Robbins ice-cream parlor close to our home. The chain’s policy was that you could sample the flavors to your heart’s content. Unlimited, no questions asked. Okay I’ll admit that kids, myself included of course, went a little bit overboard; oftentimes I would have so many samples of their …