ROI of a Business Blog Post Written So Long Ago I Forgot I Had Written It (Find Waldo: A Look Back)

 

ROI of a Business Blog Post Written So Long Ago I Forgot I Had Written It:

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(Find Waldo: A Look Back)

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An original Buisness blog article by Yonatan Maisel exclusively at JobShuk

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It’s the beauty of a Business blog as far as I’m concerned: each and every post is an investment…potential money in the bank so to speak.

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I received a phone call this past Thursday from a reader who was interested in hiring me for a writing job. She had read an article of mine…it was the impetus for the call. I asked her which post, fully expecting her to say one of those I had written within the past week or two.

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It came as a sheer, but pleasant, surprise when she mentioned an article which I had posted nearly six months ago. Yup, it was an article I had written so long ago that I almost forgot I had written it.

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The article in question was Find Waldo: How a Beloved Childrens’ Game Has Survival Implications In the BUSINESS World!

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The last time I had checked on the article was about a week after I had written it…at that time it had about 250 views. I went back to check after speaking with my new client and was amazed to see that it was closing in on 3,000 hits.

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A Business blog and each article which is written has a certain value…a certain Return on Investment.

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When first written, linking it to Social Bookmarking and Social Media sites plants the seeds for present and future readership. Tweeting on Twitter and links on Facebook and LinkedIn announce to the world what you have just posted. It is at this point that you can expect a certain initial interest in a blog post…hits and readers.

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Then, after a week, two weeks or a month, interest in the post can subside. Views and comments become fewer and further-between.

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But as time goes by another beautiful thing happens: the search-engines such as Google, Yahoo and Bing get hold of your articles. It’s been said that "search-engines LOVE blogs"…to see why this is so and how it happens, check out "Blogging: The Way to a Search-Engine’s Heart" at my friend Hesham’s great website Famous Bloggers. And then the ball really gets rolling. More readers and more Re-Tweets. More Re-Tweets and more readers. It’s a self-perpetuating cycle which gains momentum…just like a snowball rolling down a hill.

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Blogging for Business might at times feel like over-time work.

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Like a tedious, effort-filled venture.

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ROI is not always immediate.

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But think of each article as…

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Money in a long-term…

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$aving$ account!

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Tweet

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Image Credits: Golden Egg: www.sitewiz.co.uk; Waldo: www.trailershut.com; Piggy Bank: www.images.paraorkut.com; Phone: www.images.paraorkut.com

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Yonatan Maisel is a Business blogger, history buff and author. He specializes in all aspects of Business writing.

From speeches to resumes, from corporate bios to research, from blogging to website content, from articles to ghost-writing, he provides the highest level of quality at a very reasonable price.

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