We’ve all read heaps of articles why blogging is good for business. So, let me ask the 1600 odd members of JobShuk why they prefer not to use this valuable source of advertising. FREE. Is business that good?
NOT LIKELY!
We’ll all miss Yoni’s regular submissions. In fact, Yoni held this column together. In the years he blogged and blogged and blogged, no less than 157 306 people read his missives. That’s impressive stuff.
Let’s take a look at some of the other facts. In the months of April and May this year just 28 blogs were posted on JobShuk. One every two days. Enough to make Zvi Landsman cry. Here’s a guy who has created a platform for building business in Israel which can be used free-of-charge. And nobody wants to use the facility.
O.K. There are a few exceptions, but not many.
I think Zvi deserves some answers. For starters, I’m a culprit. Since joining JobShuk I’ve posted some 50 articles, but nothing since April 2011. The reason? An average of only 39 people viewed my submissions. Clearly, I wasn’t writing what people wanted to read.
This column can do a lot for building business in Israel. But it needs to be used, to be cultivated and read. The style of writing must be creative and have genuine appeal. The content highly entertaining, provocative or anything else which attracts readers.
Yoni had a unique style of writing. It was his own private domain and was impossible to copy. His individualism built ultimate success after early disappointment.
So, here’s the challenge. Who’s going to pick up the baton and keep the column alive and well. Give Zvi a break. Show him you care and if you want to make a contribution to this rather blunt challenge, add a comment. I’ll respond to every remark.
But you’ve made me laugh. Thanks.
Really, it’s my own fault – people who understand what blogs can do for them are using better systems.
So why am I dragging my feet, like everyone else who makes excuses, and not getting the new site up?!
Glad you had a laugh, but let’s talk tachlis. These better systems you talk about are only advanced technical creations. Blogging is proper and effective use of words. You don’t need modern technology, just the ability to put words into action. After all, Shakespeare is still alive and well!
Lloyd,
Thanks for the mention!
Zvi,
I can’t blog for myself anymore. I’m battling illness and just don’t have the energy.
If in the future, however, even in the near future, you start some sort of team blog with contributing members, I would be happy to take part!
Yoni
Zvi
Yoni’s offer is generous and would be most helpful in maintaining the momentum of this column.
I’d be more than willing to assist in some type of team effort which could give members the chance to keep in touch with Yoni and benefit from his fine writing skills.
First of all I am sorry to read that Yonatan is ill and wish him all the best. I now have a blog just for my hobby and I want to tell you it is very time consuming. I do get readers and I now have 15 followers, but it isn’t easy coming up with new ideas all the time. For a more serious business I believe a team effort could help – that way there are more people coming up with ideas to share. If blogging wasn’t a useful tool (at least for some) then I don’t believe there would be so many blogs out there. Just saying what I think.
Jackie
What you think and what you write are both important and your contribution is helpful. Business doesn’t survive on gut feelings.
Business growth and development is based on achieved statistical results from selling initiatives.
To some extent blogging has been swamped by Facebook, Twitter et al. But television and newspapers have also been victims.
All forms of media have a place in the promotional melting pot. Blogs tell stories and give information, much like Websites.
Facebook just drives people to the Blog or the Website with brief snippets and photos. It’s not a substitute, just a brief teaser.
Let’s not throw the baby out with the bathwater!