“FRANKENBLOG!” Terrorizing the Countryside and Sowing Terror Into the Hearts of Business Bloggers Everywhere!

 

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FRANKENBLOG!

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Terrorizing the Countryside and Sowing Terror Into the Hearts of Business Bloggers Everywhere!

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Everybody who reads my business blog on a regular basis, especially the veteran readers, seem to be coming to a general consensus: My blog articles are becoming more and more wacky, eccentric, zany, light-hearted and farcical as the weeks and months pass by.

Firstly, nobody ever said that business-blogging needs to be only about business. Or serious. Secondly, we business bloggers are running out of things to say. How many more articles titled "10 Great Ways to Succeed With Social Media" can you, the reader, stand? Me? I’ll puke if I have to read another one!

My blog articles, as those who have followed me since the beginning can attest to, were quite a bit more conservative. A lot of information, tips and advice for sure, but very conservative and refined. So what’s going on? What’s with the transformation?

Quite simply, I have developed a blogging alter-ego. I have followed in the footsteps of the evil Dr. Frankenstein. I have taken on a new persona…

I have become a…

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Blogging Mad-Scientist!

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Almost daily, I step into my laboratory (actually it’s my home office), take out my beakers, test-tubes and vials (my pencil and paper) and mix up a new batch of potions (yup, my ideas).

I have (at least for the time being) ceased trying to come up with ordinary articles to attract readers and customers and have turned my attention to creating the uncanny, the freakish and half-baked. Yes, I am trying to turn my blog into a MONSTER which will ravage the countryside and instill terror and fear into the hearts and souls of my competitors.

To what do I owe this madness? This lunacy which readers seem to be loving, and this outlandishness which has brought clients and customers to my front door (actually my Inbox) at a rate I have never seen before?

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Putting the FUN Into Blogging:

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Yes! At some point, a juncture I’m unable to put my mental finger on, blogging, this 21st Century wunderkind business-tool, became FUN!

It’s an amazing thing about blogging (just as with anything in life)…once it becomes enjoyable, and no longer tedious, the mind opens up and the ideas begin to flow, en-masse…and naturally. No longer are things stiff and forced, they just seem to happen!

You can build a reputation and become a thought-leader and an authority, sometimes all the more so, by doing it "outside of the box." (I HATE that expression!)

If you are hating the idea of trying to churn out your next post…you’re thinking of it as unpaid-overtime for your full-time-job…STOP! Re-frame things. Think of it as an enjoyable task. A chance to play around. An opportunity to have fun and create! A forum to DARE to be different.

Okay. Perhaps you’re a doctor or lawyer. You need to be more serious. Not every profession has the same degree of freedom as a writer to be off-the-wall. But throw in a bit of witticism. Lighten things up a bit. Show your other side. Your human side. 

Blogging, for me, has stopped becoming something which I must do and has become something which I now look forward to doing. As a writer, it has become an additional creative outlet. It has become a fun form of communication. And it is paying dividends like never before in attracting readership and generating income.

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Okay, maybe I have gotten just a teeny bit carried away! I am a writer after all, one who is paid to bring creativity to the thoughts and ideas of others.

Yet there is some truth to my monstrous madness.

Business blogs are not, as the saying goes, "a-dime-a-dozen." It’s more like "a-dime-a-million." No matter your profession or your field of endeavor, as you sit down to type out your next article, rest assured, there are tens-of-thousands of your competitors doing the same exact thing. And all the while vying for that next paying customer.

It’s all about…

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Finding Your Own Unique Angle:

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There are many components which a business blog needs. Relevant and timely information. An educational slant. Wisdom. Insight. Value. Tips. Advice.

And there are some added pieces you can throw into the mix. Insight. Wit. Humor. Edginess. Banter. Levity. Etc…

But more than this, every business blog needs a unique ANGLE! A shtick. A different approach, outlook and perspective which in some way sets it apart from the crowd.

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The path I have chosen is mixing tips, advice and useful information with a dash of current-events, history, philosophy, news, humor, sports, slices-of-life, ramblings and other things that seem entertaining. It seems to be working…and filling a niche. Hey…who ever said that business blogs need only be about business?

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Whatever path you choose to take, here’s hoping that you find your distinctive, unparalleled and remarkable voice with which to speak to those millions of prospective readers and customers who are searching through Cyberspace for a person with whom to do business.

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As always, thanks for stopping by and if you’ve enjoyed this post, please consider re-tweeting:

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Tweet

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Until the next time…I’ll be in my lab whipping up another monstrous creation…

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Looking for a writer  yonatan@executive-penmanship.com

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Yonatan Maisel is a business blogger, history buff and author.

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If you’re looking for a "lap-dog," look elsewhere; if you’re looking for a writer who will "kick ass and take names," he might be for you! 

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Yoni started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor here at www.jobshuk.com.

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Image Credits: Frankenstein: sonnerie-halloween.com; Mad Scientist: static.tvtropes.org; brownvboard.org; Angle: euclideanspace.com