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A Bu$iness Lesson from Atop the World’s Tallest Skyscraper:
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Bigger is NOT Always Better!
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An original Business blog article by Yonatan Maisel
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Is Bigger Always Better in Business?
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At 828 meters (that’s 2,717 ft.) Dubai’s Burj Khalifa has rocketed past all comers, shattered the competition to attain the title of "World’s Tallest Building."
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It is, beyond debate, a modern-marvel, a testament to state-of-the-art engineering and building methods. It is a magnificent structure which is, well, beyond comparison. It’s a skyscraper on STEROIDS!
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Well, the "beyond comparison" part? Perhaps not for long. You see, on at least three continents, in at least eight major cities, plans are already in the works to surpass "The Burj." The race is now on to be the next "biggest" and "baddest!"
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Need a few examples? The Burj Mubarak al-Kabir, planned to be built in Bahrain, is slated to reach a height of well over 1,000 meters. And then there’s Miapolis, Miami, Florida’s vision of a 160 floor, 3,200 ft. behemoth.
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How are Thing$ at the Top of the World?
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Fourth Quarter (Q4) 2010:
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825 of Burj’s 900 luxury apartments are un-occupied.
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In October, Catherine Clarke, head of residential valuations at real estate consultancy firm Colliers International, said that sales prices at the tower had dropped by up to 75 percent.
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And commercial space in the Tower? All of that prime office-space that international companies were supposedly salivating over? The government will not release that information though many property developers in-the-know state unequivocally that it lags behind the residential rates of sales. In other words? They’re pretty much empty!
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I’m not a Real-Estate guru, only a humble writer, but these figures? They can’t be good. And…I’m sure the investors are none-too-pleased! Probably not what they had in mind during the star-studded, Hollywood-esque grand-opening bash!
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Reality & The Business World:
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In the world of Business, whether Big Business or Small Business, there are forces which constantly conspire against success. They may be financial. The may be competitive. And yes, they may be a case of "your eyes being too big for your head."
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Sometimes the needs of clients and customers can best be met and served when things are a little bit smaller and a bit less dramatic…
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And yes, a little bit more PERSONAL! "Personal?" you ask? Call me a fool, but post-9/11 would you want to be working in an office 1/2 a mile in the air?
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Whatever one’s business, from computers to Law, from Engineering to Sales, Marketing or Advertising…keep one thing in mind. Rapid expansion and/or the drive to be bigger and better can end in success…or with…
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IMPLOSION!
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Some thought perhaps for those who are now planning…
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the next "World’s Tallest Building"
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…or next "World’s Biggest Business."
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…. Tweet
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Image Credits: Burj Khalifa: ctbuh.org/Portals; Tape Measure: naturallyintense.net; Gold: t0.gstatic.com; Globe: imba.nccu.edu.tw.
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Yonatan Maisel is a Business blogger, history buff and author. He specializes in all aspects of Business writing.
From speeches to resumes, from corporate bios to research, from blogging to website content, from articles to ghost-writing, he provides the highest level of quality at a very reasonable price.
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Heidi,
Thanks for reading and for your kind words!
As far as planning, I’m not sure who they were planning for. Not many people are shelling out cash to either live or work so high up. And as far as the economic conditions, there didn’t seem to be much forethought.
Yoni
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Shosh,
Terrible and tragic visions and memories of 9/11 will remain seared in our memories for centuries. And given the current economic catastrophe, maybe people will start planning buildings sideways instead of ever higher and higher. Billion dollar empty monuments are things of folly.
Yoni
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Alan,
There certainly is something to be said for practicality and functionality in Nusiness. Especially when people the world over are being told by their leaders to hunker down and suck it up in these tough economic times. Sorry about your relative losing money in one of the schemes. It’s been a painful chapter for many people, many of whom have lost their lives savings.
Regards,
Yoni
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Hamed,
Nice comparison. I do believe though that eventually The Burj will do a good business, bet wheat what price to investor confidence and prestige?
160 floors? Maybe 100 or 75 would have been just as good. Me, i hate heights…you couldn’t pay me to even go up the elevator!
Yoni
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