BUSINESS BLOGGING: A 20-Item Checklist to Pilot Your High-Flying MARKETING Machine To the Skies! . "Feathers shall raise men even as they do birds towards heaven — That is by letters written with their quills." –Leonardo DaVinci . I’ve said it before and I’ll say it again…blogging is the ULTIMATE 21st Century Marketing Tool! A blog is 100% FREE and nothing …
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Cloak and Dagger Corporate Espionage: 5 Ways to Spy Your Business to Success
Cloak and Dagger "Corporate Espionage": 5 Ways to "Spy" Your Business to Success! . Okay, before I get letters from the FBI and SHABAK, the Israeli General Security Service, (I was born in the US and live in Israel), please let me clarify: I am not speaking about secret listening devices. Nor wire-tapping. I’m not alluding to Watergate-type middle-of the-night-break-ins. …
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Yoni’s Top 15 All-Time Weirdest, Wackiest, Dumbest and Most Bizarre Vintage Ads of Yesteryear!
. Yoni’s Top 15 All-Time Weirdest, Wackiest, Dumbest and Most Bizarre Vintage Ads of Yesteryear! As 21st Century businesspeople, we will all need to advertise in one form or another. Perhaps the best way to see how to advertise in today’s world is to look back to the bizarre, nutty, preposterous and startling ways that products and services were advertised …
3 High-Profile Rumors Which Devastated Businesses, Their Products and Their Profits: PR & Damage Control
. 3 High-Profile Rumors Which Devastated Businesses, Their Products and Their Profits: PR & Damage-Control . The Merriam-Webster Dictionary defines a rumor as: . 1: talk or opinion widely disseminated with no discernible source 2: a statement or report current without known authority for its truth . There have been many rumors which have had …
A Great Business Lesson from Isaac Asimov and MAGIC! A.K.A.: How to Become a Published Business Writer Today!
. . A Great Business Lesson from Isaac Asimov and MAGIC! A.K.A.: How to Become a Published Business Writer Today! You must keep sending work out; you must never let a manuscript do nothing but eat its head off in a drawer. You send that work out again and again, while you’re working on another one. If …
John Brown: American Hero & 19th Century Radical Abolitionist as a 21st Century Business-Model
. . John Brown: American Hero & 19th Century Radical Abolitionist as a 21st Century Business-Model "…though a white gentleman, John Brown is in sympathy a black man, and as deeply interested in our cause, as though his own soul had been pierced with the iron of slavery." – Frederick Douglass (freed slave, …
My Business May Survive Armageddon, but Will Post-Apocalyptic Zombies Be Good Customers? A Biz-Blogging Lesson!
. My Business May Survive Armageddon, but Will Post-Apocalyptic Zombies Be Good Customers? A Biz-Blogging Lesson! . . Okay, a few things right off the bat! I am a business-blogger. I am not on drugs. I have not been drinking. And so far as I know, I have not lost my mind! . And one …
From Warhol to Harleys to Brando: Business Blog Readers LOVE Pop-Culture References
. From Warhol to Harleys to Brando: Business Blog Readers LOVE Pop-Culture References!!! . "Harry Truman, Doris Day, Red China, Johnnie Ray South Pacific, Walter Winchell, Joe DiMaggio Joe McCarthy, Richard Nixon, Studebaker, television North Korea, South Korea, Marilyn Monroe…" — Billy Joel, from "We Didn’t Start the Fire" . I love music and chances …
Ten Great Lessons Learned from Business History: The 1970s Harley-Davidson/AMF Fiasco
Ten Great Lessons Learned from Business History: The 1970s Harley-Davidson/AMF Fiasco . . It was and remains one of the biggest fiascos in American business history…one which almost destroyed a company, a legend and an iconic brand in one fell-swoop… . Whether you are a fan of Harleys or not, lessons from this chapter in business …
Back2Basics: 5 Incredibly Low-Tech Gadgets for the 21st Century Business “Rat-Race”
. Back2Basics: 5 Incredibly Low-Tech Gadgets for the 21st Century Business "Rat-Race" . . Okay, I’ll admit it: I HATE technology! I despise it! It has been with a great deal of reluctance that I have gotten online, adopted social media, gotten a cell phone and gotten connected. But truth be told, I’m an anachronism: …