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My Business May Survive Armageddon, but Will Post-Apocalyptic Zombies Be Good Customers? A Biz-Blogging Lesson!
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Okay, a few things right off the bat! I am a business-blogger. I am not on drugs. I have not been drinking. And so far as I know, I have not lost my mind!
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And one other thing: Business blogs are by far the most cost-effective way to market a businesss. They are 100% free and they work! I am now getting 90% of my new clients as a direct result of my blog! I have stopped accepting new customers for at least the next four months. That’s how well they work!
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Zombies and Armageddon?
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Okay, my latest idea sprung from a convergence of ideas:
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1. We have guests who are visiting Israel. They have just gotten back form Meggido (Armageddon in Hebrew), the site of the biblically referenced final battle between good and evil.
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2. Last week in Israel, there was a national security drill. Air-raid sirens wailed throughout the country and citizens were instructed to go to their nearest bomb shelter. We took refuge in our bunker-like bomb shelter/safe-room which all new apartments and homes in Israel have.
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3. And last night, unable to sleep, I watched a 60′s flick; one of those post-apocalyptic movies where the almost-dead wander through the ruins of society with murderous intentions in their eyes and a taste for human flesh in their bellies!
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It got me to thinking as a businessman. Perhaps I and my business will survive the bomb, but will zombies need resumes, corporate bios or PowerPoint productions?
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What the Heck Does This Have to Do With Business-Blogging? Some Answers:
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More and more, I see posts from biz-bloggers who are burning out. They are overwhelmed. They are in a rut. And they are exhausted. As a business-blogger, literary writer and author, here are my tips for extricating yourself from the ‘blogging blues":
1) Put the Fun Back Into Blogging! Think of zombies! Stop always thinking of "business only" for business blogs. Have fun! Enjoy yourself. Tell stories!
2) Remember "Crazy Eddie!" Crazy Eddie, for those who don’t know, was a fixture of television advertising during the 70s and 80s in America. He was a wacky guy, perhaps a bit crazy, whose pitch was "Crazy Eddie…His Prices Are I-N-S-A-N-E!!!" People loved it! Lesson: Dare to be different! Think…I hate this expression…"Outside the box."
3) Create Unusual Content and Titles! Okay, the real point of this blog is not zombies and nuclear war. But I bet it made a lot more people click than would have if I had titled it "Ways to Put Energy Back Into Your Blog."
4) Get yourself On a Blogging Schedule You Can Live With! Many who write about "blog burnout" are blogging on a fixed schedule. Every day. Three times a week. Stop forcing it! It’s not your job, though it is part of it. Wait for inspiration to strike. If and when it does, that is the time to write! Stop driving yourself crazy!
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All Images in this post courtesy of all-free-download.com!
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Yonatan Maisel is a professional writer and published author. He is a history buff who enjoys long walks in the woods with his wife and Canaan dog "Halva." His business-blog, going strong for ten months now, appears here at http://www.jobshuk.com/, with updates occurring twice-a-week.
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Susan,
Thanks as always for your wonderful feedback and helpful viewpoints!
I believe that withing every person is the creativity and writing abilities necessary to produce greatness. It is nurturing the two and channeling them.
You are so right about learning what appeals to readers and focusing in on those areas.
All the best,
Yoni
Paul,
Thank you so much for taking the time to read my post and for commenting. Your time is much appreciated!
A little craziness can go a long way with blogging. It can reinvigorate, revitalize and certainly put some fun back into blogging. And readers really seem to like it!
I wish you luck and success with your blogging, which I am excited to see.
All the best to you,
Yoni