The Power of Descriptive Words in Biz Marketing and a Sumptuous, Succulent Grilled Steak

The Power of Descriptive Words in Biz Marketing and a Sumptuous, Succulent Grilled Steak

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I recently saw an advertisement and accompanying flyer which was being passed out for a new steak restaurant which had just opened. Impactful? Dynamic? Absorbing? Compelling? Charismatic? No…unfortunately the ads neither shared nor contained any of these crucial characteristics.

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The hallmark of the campaign is the restaurant’s business lunch advertised as: "A 10-ounce steak, baked potato, soup and your choice of vegetables."

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It sounds on the surface like a wonderful meal and for those on a strict budget such as myself, the price sounded right. But where was the "umph"? I asked myself? Where was the attraction? The photo (not contained in this article) of the meal looked somewhat lacking, but then again, I can’t criticize: I’m not a photographer. Photos which I take are just as likely to contain my thumb or to be completely out of focus. I am, however, a writer. As such, I instantly noticed what was so sorely missing from the ads: descriptive words.

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Descriptive words, without going into boring grammatical lessons, are adjectives. They are crucial in doing what descriptive words are meant to do: yes, describe, communicate, illustrate, portray, expound and convey. In the case of the restaurant, they were the missing link!

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Words instantly popped into my head which, in my mind and taste-buds, could have brought the campaign to a whole new level:

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The Steak: sizzling, broiled, grilled, seared, tender, juicy, aged, distinctive, tantalizing, mouth-watering, choice, ethereal, succulent, divine, scrumptious…

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The Baked Potato: crispy, melt-in-your-mouth, delectable, roasted, simmering, tempting…

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The Soup: hearty, robust, appetizing, gratifying, savory, satisfying, exquisite…

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The Vegetables: zesty, zestful, fresh, delicate, healthy, seasoned, sautéed, stir-fried, effervescent, seasonal, invigorating…

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As I’ve mentioned, I am no photographer, nor for that matter am I a chef or caterer. An expert in these fields might offer a more comprehensive list of food terminology than these few descriptors taken off the top of my head. The point of this article, from my perspective as a writer, is simply to address the power of description.

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Describing as a Key to Marketing:

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Describing is the key to marketing and selling!

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Sure, in more advanced stages, it is you, your credentials, goods, services, skills, acumen, drive, motivation, track-record and personality which will close the deal, but the initial "contact" with a client/customer is usually through the written word: your website, blog postings, business articles, pamphlets, profiles, etc.

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Whether it is a product or services you are selling or marketing, or whether you are selling yourself , it is crucial to go the extra mile to set yourself apart, tempt, attract, entice, charm, captivate, intrigue and draw prospective clients and customers to you, your product, your website and even your profile and resume.

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Without proper description, unfortunately, things tend to get passed over, ignored and lost in the crowd.

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The POWER of Words:

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There is POWER in words! The power to transform the seemingly ordinary into the extraordinary. The mundane into the eye-catching. The boring into the glaring. The banal into the original. The common into the uncommon. And the tasty into the absolutely succulent and delectable!

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With a little bit of time, effort, imagination, visualization, and with the assistance of valuable resources such as a thesaurus and the myriad of descriptive-word lists which are only a single, simple mouse-click away on the web, sales and marketing power can increase exponentially!

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Here’s hoping that the information contained in this article will assist you in describing you and your business to the highest degree, potential and capacity possible. 

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As always, "Thank You" for visiting my blog and for taking the time to read what I have written!