“The Coke vs. Pepsi ‘cola-war’ of the 1980s: How it affects us as workers”

In 1981, during the height of the Coke vs. Pepsi cola war, taste-tests were being conducted all over America: on college campuses, in malls, at Fourth of July events, etc. Everybody had their preference and everybody thought himself or herself an expert. Surely they would be able to distinguish between the two tastes and pick …