Instead of an e-card, this year I’ll share a few wishes and blessings and what hopefully won’t be taken as unsolicited advice, but some ideas for successful businesses based on principles I’ve recently learned. As we’ve stated previously, an idea is only as good as its execution.
This year, you will:
- Meet the perfect girl, and have the clarity to recognize it.
- Marry that girl, and get started on more little Landsmans.
- Be successful in arranging meetings with wine makers and professionals in Israel.
- Video casual interviews with the wine makers and professionals for promotional materials (you can borrow my camera).
- Get B-roll while exploring the vineyards, capturing the glory of Israel and its majestic landscapes.
- Have the video edited in Israel. Make 3 versions of different lengths: a short one for your web site, a medium-sized one to put on CDs to throw around like a business card, and a full-length one to have viewings in the wine bar.
- Create other promotional materials based on the pictures and quotes from the wine makers, or use their materials that you can reprint with your US contact information so buyers know how to get it in America.
- Develop a web site to take online orders for all wines. Buy Google AdWords to attract buyers to the site.
- Hire another company for your order handling and distribution.
- Open up your prototype wine bar featuring hard-to-find quality Israeli wines (See here for wine bar info).
- Develop a system for your wine bar so that it can run and be franchised without you. That way you can spend more time working ON your business and not IN your business (Michael Gerber, E-Myth).
- Record your wine tastings to make another video so that you can give tastings without physically being there, or train others with your knowledge.
- Buy yourself some farmland in America and/or Galil for you to chill out at, grow some grapes, play with your wife and kids, and live happily ever after.
It sounds good, and it’s certainly doable, maybe in 2 years, though. I wish you all the best and much success, and I love you very much. Meira and Simcha wish you a happy birthday too.