In the beginning of the Internet popularity, before CSS, AJAX, and Web 2.0, everyone was stumbling over their own feet to get a website up. And in this intense race, it was acceptable to hang a silly, animated image of a work-horse, construction worker, and caution sign with the words "Under Construction" posted prominently. This was understood to mean, "Pardon our appearance and lack of information – we’ll get everything up shortly."
Before too long, most people understood that website management wasn’t a one-and-done job, but involved constant restructuring and updating. With this realization, the "Under Construction" signs became faux-pas, as every web site should be constantly Under Construction. If you value customer service and listen to customer feedback, and don’t want to spend your days responding to the same questions, you always want to update your site to make the information as easy to find as possible. This eventually lead to the Content Management System (CMS) for easy, non-technical website management.
This message is not only for your main business website, but applies to any website that shows up in Google searches and allows you to modify your company description (like JobShuk!). If you notice that 100 people have visited your page/site, and only 1 person has contacted you, you clearly need to change something. With billions of web pages on the ‘Net, if someone was taken the time to visit your page, they’re probably at least moderately interested in what you have to say. If only a small percentage is following-up with you, it means you’re not making your sales pitch clear, and not presenting your strategic advantage to your viewers.
Just like our personal lives, our businesses, our presentations, and our websites need to be constantly evolving and improving in order to appreciate our overall value and increase our rewards.