An interested JobShuker is struggling with selling his products and just can’t get visitors beyond the HERE I AM phase.
He writes:
My question to you – if you can help – is how does one move from people reading your article to actually making them contact one? I find that people are reading the articles. It’s really the same with my main blog. Many people read it. I am registered with a number of main blog sites as well where people have the opportunity to rate my articles, which they do. Some give 5 out of 5, others 4 and yet other 3. I’ve posted sales postings where I’ll display the images I sell or other items, and people will vote 5! But after this nobody actually comes through to buy anything. I’d rather have the money (thanks!) The voting and reading is fantastic, but it’s time to move from having people interested in reading the articles to actually doing something about it!
My response:
Your question is how to turn an anonymous lead, or a mild to moderate interest, into a sale.
I’m sure there is a lot written about it online. Some basic ideas are as follows:
- Give a clear call to action. If your title (first words someone sees) and/or your last paragraph doesn’t use a bold action verb as to how to proceed, people won’t feel pushed to proceed down any particular path.
- Narrow your focus. If you try to speak to everyone, then everyone will assume you’re speaking to someone else. Have a clear idea of who you are talking to and what they do. Then target your pitch so that the reader feels you’re singling him out because he meets a specific criteria.
- Actively sell. Publishing articles would fall under what I would call marketing. This gets people aware of who you are, but a small percentage of people will actually make the effort to contact you, even if they’re fairly interested. Sales, on the other hand, gets people’s attention, and then addresses each of their concerns, answers their questions, and closes the deal. The dream of passive income is great, but as the old adage goes, if you want it done (right) you have to do it yourself.
Do you have any questions you’d like to have answered? E-mail zv*@*****uk.com