I stumbled across this article while researching my own, which goes into much more depth than I would, so I’ll be brief here.
The purpose of the Kohen’s clothing, as some explain, and perhaps the entire mishkan and mikdash, are to inspire the people to an awe of G-d. The magnificent structure and symbols lead our thoughts to Hashem and his role in this world. It is the most fundamental testament in Judaism to a recognition that outward appearances penetrate our minds and our souls.
I’m one of the first people to oppose dressing in a certain way, in order to be viewed, or avoid being viewed, in a particular manner. Nevertheless, it is a reality, so we have to conscious of it. For example, I’m physically more comfortable wearing a shirt and pants on Shabbat, sans suit and tie, even in America. I’m also OK that people will see me and might assume I’m Israeli because of my dress.
I am an extraordinary web programmer, a budding business mind, and a terrible designer, and I’m not comfortable with people looking at my website and thinking it’s a hobby of a 14 year old boy. I recognize that I cannot convince the world, save a few people here and there, to overlook the poor design and see the content and functionality. I must succumb and hire a designer, and so I will.
What are you doing, or not doing, to give people the wrong impression of your business?