Bring Out the Shakespeare in You and Write Your Business to Success

Release Your Innate Business-Shakespeare: How and Why Writing is the Most Indispensable Tool in the Business Arsenal 

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The Catch-22: To one degree or another, almost everyone can write:

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It’s a funny thing about my profession: writing. The fact is almost anyone can do it! The rather unique fact that just about anyone can do it is one of the things which makes it a challenge to attract clients.

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The same can’t be said about most professions. With no training, either formal or self-taught, one could not just step into the role of graphic-artist. A person like me who types 15 words per-minute using two fingers could not just start a career in transcription. Airline pilots, mercifully have great vision and nerves of steel in addition to precision training. Thankfully, those who practice medicine are highly-trained, qualified and licensed. And let’s face it, my experience watching Law and Order gives me absolutely no credentials whatsoever to begin a career as an attorney.

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The fact is, however, that most people who have achieved professional level, regardless of their field of endeavor, have acquired the knowledge, familiarity of rules and principles, and experience necessary to write. The average grade-school curriculum does not generally include cartography, electrical engineering, kinesiology or optometry. Once you get to college, you can choose to study one of these professions, but at that point it is on an elective basis. The difference with writing is that from an early age, right through university years, the average student spends an inordinate amount of time writing.

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To writers like me, the fact that most anyone can write is generally seen as a professional detriment. Most people are reluctant to hire others to perform work which they themselves, to one degree or another, are capable of performing. To you, it can and should be seen as an indispensable tool…as a gift!

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Writing is a natural skill-set, which by design or by default, most everyone has. It is a gift for you to utilize in all of your business-related pursuits. What does your writing enable you to do? Market. Sell. Merchandise. Attract. Persuade. Affect. Convey. Communicate. Network. Correspond effectively with others. The possibilities are nearly endless!

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"6 Great Business-Related Things You Can Do With Your Writing Abilities":

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1) Create a finely-crafted, well-written resume (CV) which grabs attention and opens doors.

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2) Begin a business blog. Speak with words about you and your business. Entertain your readers. Create thought-provoking pieces which capture the attention and imagination. Draw your readers into your business-web. Speak in no uncertain terms of why they should turn to you for their professional needs. A business blog is free. I consider it to be the greatest and most cost-effective marketing tool which exists!  

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3) Write business articles. Use this wonderful tool to demonstrate your business-acumen, skills, knowledge and abilities. Show that you are an expert in your field. Offer tips and advice to others. Then upload and bookmark links to your articles on business-article sites so readers and prospective clients alike can find them and find you!

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4) Create informative profiles on job-search sites which clearly spell out your talents, abilities, experience, skill-sets and knowledge. Paint a picture of yourself with words. Humanize yourself. Go beyond the basics which most people include. Market and sell yourself effectively with nothing more than witty strokes of your keyboard!

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5) Design clever advertisements and marketing campaigns. Create short pieces which are informative, well-written and catchy. Post them to community forums and on bulletin boards. Use these free opportunities to direct those in need of the services which you provide right to your front door!

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6) A Website: the keystone of your business! If, like me, you want to create one by yourself, there are many programs which simplify the process, but you’ll have to do the writing. Keep in mind, a descriptive website with a clearly-defined, concise message acts as a client-magnet. Make sure to proofread! One with errors, misspellings and an unclear message can prove disastrous.

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"5 Free Tools Which Can Enhance Your Business-Writing Abilities":

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1) Your imagination! This is particularly useful when it comes to a blog and business articles. Relate your life-experiences, interests, thoughts and feelings and integrate them into your written work. Express your vision, wisdom and insight. Entertain. Become a story-teller! Transform yourself into the William Shakespeare or John Steinbeck of the business world. Use one of the single most important tools at your disposal to advance your business: CREATIVITY!

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2) Online Dictionaries and "Spell-Check." Gone are the days, thankfully, when looking up correct spellings entailed paging through a huge book. All you need to avoid misspellings are these two easy-to-use tools. Use them to eliminate unwanted errors. A good online dictionary can be found at www.dictionary.com.

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3) An Online Thesaurus. Again, no more paging through a huge book or making trips to the library. Go to an online site, plug in a word, and watch in delight as words which are similar in meaning (synonyms) pop right out for your consideration and use! Try www.thesaurus.com.

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4) "Power-Word" lists. Google the phrases "resume power words" or "professional power words." The Web is full of such lists which enable you to replace bland, mundane words such as did, joined, helped and sped-up with power-words such as effected, consolidated, facilitated and streamlined.

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5) A List of 50 Topics to Write About in Your Business Blog! It is my original creation which you can see by clicking the following link: http://jobshuk.com/yoni67/blog/2010/01/17/50-topics-to-write-about-in-your-business-blog/

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As always, "Thank You" for visiting my blog and for taking the time to read what I have written! The blog, going strong for six months now, is updated twice weekly, so stop by again for regular posts on everything business!  

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Having trouble writing your business to success?

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Overwhelmed and completely frustrated by the task ahead?

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Is English your second-language?

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Just don’t have the time? Then…

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Worrying…

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That’s where I enter the picture!

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My name is Yonatan Maisel. I am a professional writer, published author and business-blogger

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If you are seeking an experienced, proficient, skilled writer for your writing needs, I believe that you have come to the right place! I specialize in giving my clients that "personal touch" and in injecting vibrancy, vitality, enthusiasm and creativity into all of my written work! From resumes to corporate bios, from research to speeches, from ghost-blogging to web-content and much more…I will deliver a quality product at a very reasonable price. By clicking the following link http://jobshuk.com/yoni67 you will be redirected to my profile where you will find a summary of the services which I provide as well as a link to my website where my portfolio, testimonials and pricing can be found.  

 

*Inkwell and gift pictures courtesy of www.istockphoto.com