Is Writing Really a Viable Profession?

 

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Is the job of "writer" truly a viable profession?

As a writer myself, and someone who, thankfully, is making steady and measurable strides and inroads on the road to success, I have decided to look at this question a little bit more deeply. I mention the word "viability," so I ask: can a writer who chooses to work as a freelancer ever become self-sufficient, find work on a regular basis, and/or count on writing as his or her only source of income? Perhaps of equal importance is the issue of barriers and obstacles which must be overcome in order for one to successfully settle into the profession. In closing, I present some tips which I have learned through the process of trial-and-error. They have worked for me; perhaps you will find them useful.

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The Competition:

Writing is an incredibly competitive field. One need only look at any of the myriad of job-search sites (Job Shuk, oDesk, World-Wide Freelance, and Janglo, to name but a few) to witness the vast number of writers advertising their services. I’m sure that each of us, whether a "newbie" just entering the field or an established veteran, has asked him or herself if there is really enough work to go around. Keep in mind that when someone searches for a writer, they will have hundreds (if not thousands) of people to choose from. If you don’t stand out from the crowd in some particular way, you are likely to get lost in the crowd!

An Economically-Influenced Field:

Is any field (with the exception of hi-tech perhaps) as tied to the economy as writing is? As more and more people have lost their jobs due to the recent economic downturn, more and more have joined the ranks of writers. It is an old cliché, but those who have lost their jobs in other professions are frequently told, "Why don’t you advertise writing services!" Many take this advice, sometimes as a career-move, more frequently as something with which to bide their time until a more stable opportunity presents itself. Writing is, after all, something which is a widely-transferrable skill. Additionally, there are no tests to take, no licenses to earn and no governing organizations to check credentials, experience or skill-level. For better or for worse, an economic downturn often turns this relatively saturated field into an extremely saturated field!

Almost Anyone Can Write.

Not anyone can program a computer. Not everyone is capable of fixing a broken computer. An elite few can practice law, treat the sick or fly a commercial airliner. But almost everyone with even minimal education can write. Perhaps not on the level of a professional writer, but at least well enough to draft a letter, write the content for a basic website or construct a basic resume. Most people who need something written will tend to do it themselves rather than pay for a quality job. Perhaps the hardest aspect of being a writer is convincing prospective clients and customers that their writing task, with the assistance of a professional, can be taken up to a whole new level of quality. The advantage which can be pointed out in this section is that there is a large client-base of non-English speakers in Israel; this is a huge target-market!

Flood or Famine:

Anyone who has been in the field of freelance writing long enough can bear witness to the fact that there can be wild fluctuations in workloads. There are times when we as writers have such a heavy load that we are forced to turn down work. On the opposite end of the spectrum are those dreadful periods when we desperarely check our e-mails and phone messages for a new client in a manner which can only be described as "obsessive-compulsive!" Sometimes the down-time between projects is a few hours, sometimes a few days, and agonizingly, sometimes it can stretch into weeks! A fine balance is what we as writers can hope for, but is a regular stream of work and new clients a reasonable expectation? If you are looking for, or need, a concrete idea of how many hours you will be working next month or what your income will be, you might wish to consider another field of endeavor! Try going to the bank for a loan or mortgage and telling the manager that from month-to-month your salary can be several thousand dollars…or several hundred dollars!

 

So, you still want to become or remain a writer? Good, my intention was not to turn you off of the idea. Writing, despite the question of whether or not it can be financially lucrative, can be a very satisfying profession filled with many rewards. Here are some tips I have found to make the journey just a little bit easier:

1)      Remember the quote, "Patience is a Virtue!" This pertains to getting started, it pertains to "down-time" between jobs and it pertains to the amount of time it might take for you to become established.

2)      Remember the quote, "Don’t quit your day job!" Writing is something you might need to ease your way into. For reasons of why it is a difficult field in which to succeed financially, you are invited to refresh your memory by reading the initial section. Writing, at least initially, is something which might best be approached while working another job concurrently. Quitting a job to become a writer might not be the most advisable manner of approaching the field.

3)      Channel your creativity! The most obvious way to do this is thru creative and literary writing. It is a natural extension of writing. Write stories, pen poetry. It will provide you with an outlet, and should you succeed, your published works will be a major tool for showcasing your abilities and attracting clients! Here, again, patience and the ability to deal with rejection are necessary! My favorite contemporary short story writer, Jacob Appell, has had over a hundred works published in such lofty venues as the Kenyon Review and The New Yorker, to name but a few. Along with his accolades, awards and heavenly reviews, he has, by his own admission, a stack of over 10,000 rejection letters!

4)      Make yourself a portfolio! Prospective clients will want to see a demonstrated ability of your writing. Gather samples, polish, proofread and edit them, and post them to your site. Starting out without a portfolio is extremely difficult as it might take a while to build one up. Keep in mind that you need to obtain permission from a client to display his or her work in your portfolio, and due to confidentiality, secrecy and other reasons, not every client will be amenable. If you really want to build a portfolio and are having a difficult time doing so due to lack of clients, take the route which I did in the beginning: offer your services for free to those who would allow you to include the work in your portfolio. 

5)      Blog! If you want to demonstrate your writing prowess, put your work out there for all to see. I started blogging less than three months ago. A majority of my new clients now find their way to me via my blogging! Your blog is just like a giant billboard on the side of a highway which screams out, "READ ME!" The only difference is the billboard will set you back tens of thousands of dollars; the blog is FREE!

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6)   Make Yourself a Website. It is a sign of stability and a symbol that you are serious about your work. It shows that writing is your profession and not something you might be "dabbling in." Posting ads on forums that you are a writer is fine, but they should direct the client to your site. No site might just mean "no business." You can make a very simple website for FREE. That’s exactly what I did; nothing fancy and didn’t cost me a dime.

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Dear Reader,

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If you enjoyed this article, I cordially invite you to partake of another! My most recent article presents some advice I have found useful in turning business articles and blog postings into new clients and income! To read the article "4 Keys to Closing a Business Article and Getting the Client!" click the following link:

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http://jobshuk.com/yoni67/blog/2009/12/28/4-keys-to-closing-a-business-article-and-getting-the-client/

 

 

 

 

 

 

 

 

 

 

Considering Working From Home? Make Sure It’s “Legit”

It was not so long ago that I found some information on a writing job which was being offered online. The pay sounded great and I definitely had the credentials, qualifications and experience deemed necessary to perform the work. As the old saying goes, "I bit hook, line and sinker." Now, I consider myself to be fairly well-educated, somewhat worldly and in possession of an average amount of common sense. Did it help me?

The person with whom I maintained email contact, and with whom I had an initial phone conversation, sounded nice enough. Little did I know that after I sent in the first batch of completed work (comprised of about 15 hours of intense effort), I would never hear from the person again. Nor could I have known that every attempt to contact the "company" would end in failure as my phone calls went unanswered and my emails all bounced back. I never received a dime for my efforts!

I would like to mention that the "company" in question was not, I repeat NOT found on this particular job-networking site. As far as my dealings and interactions with clients on Job Shuk are concerned, I have found, much to my happiness, a 100% honesty rate.

Back to the story…I was naïve; that is a point which is beyond debate. I was trusting, and to a point, I remain so. In the back of my mind, I continue to believe that most human beings are inherently good, honest, moral and ethical.

But I also keep in the back of my mind statistics which I have read recently, including one from CNN, which stated that nearly 60% of "work-from-home" jobs are scams. This is what should cause one to mix into his or her trusting nature a "healthy dose" of skepticism! As the unemployment rate continues to rise, and people become more and more desperate for a paycheck, the number of "predators" and "scammers" continues to grow. They never stop seeking out their next opportunistic target!

Despite this, it is important to remember that if 60% are scams, 40% are legitimate! That means that 40% of the individuals or companies who offer you work from home are honest in their intentions, ethical in their business practices and perhaps most importantly, fully intend to pay you!

So what are the scams which are out there? Among them are the following (which I found from a cursory glance on the web) to name but a few:

1)      Those who accept work performed and "disappear" without paying

2)      Those which ask for large payments up front for "supplies"

3)      Those which charge money for a "pre-hire competency exam"

4)      Those which ask you to recruit others and offer you commission based on this-this is a typical "pyramid-scheme"

5)   Those who agree to a certain set of conditions, including pay, only to change to a completely new set of conditions after work has commenced

The above represent just a few of the many scams which can be found out there. Want to see more? Just Google "work from home scams."

The Federal Trade Commission, on its website www.ftc.gov offers the following tips for those who are considering working from home. It is important to keep in mind that all of the information found below, whether it pertains to checking out a company or filing a complaint, can be obtained and/or accessed by those working in Israel:

Questions to ask:

  • What tasks will I have to perform? Ask the program sponsor to list every step of the job.
  • Will I be paid a salary or will my pay be based on commission?
  • What exactly will the salary and benefits be?  (Get it in writing!)
  • Who will pay me?
  • When will I get my first paycheck?
  • What is the total cost of the work-at-home program, including supplies, equipment and membership fees? What will I get for my money?
  • My addition to this list is this: Do not accept a phone call from the employer at face value. Ask for a number where you can call them back and be sure to call them back! Establish their correct phone number and correct location. This is crucial information which you just might need later! 

Check for complaints against the company with the following:

·         The local consumer protection agency.

·         Your state attorney general’s office or the office in the state where the company does business.

·         The Better Business Bureau.

Be wary. The absence of complaints doesn’t necessarily mean the company is legitimate. Unscrupulous companies may settle complaints, change their names or move to avoid detection.

If you have spent money and time on a work-at-home program and now believe the program may not be legitimate, contact the company and ask for a refund.

Let company representatives know that you plan to notify officials about your experience.

If you can’t resolve the dispute with the company, file a complaint with these organizations:

 

·         The Federal Trade Commission. The FTC works for the consumer to prevent fraud and deception. Call 1-877-382-4357 or visit www.ftc.gov.

·         The attorney general’s office in your state or the state where the company is located. The office will be able to tell you whether you’re protected by any state law that may regulate work-at-home programs.

·         Your local consumer protection offices.

·         Your local Better Business Bureau.

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Dear Reader,

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It is my sincere hope that you found this article to be useful and informative. If so, perhaps you would be interested in reading my most recent article. In it you will find out why a portfolio and testimonials are indispensable tools to landing your next job or client:

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http://jobshuk.com/yoni67/blog/2009/09/21/a-portfolio-and-testimonials-two-indispensible-tools-for-freelancers/

Some Insight for Succeeding on Job Shuk by…Albert Einstein? Yes, Albert Einstein.

 

Very recently, apparently through some Twilight Zone-like twist of fate, through some incredible, other-worldly once-in-a-lifetime opportunity, the laws of science as we know them to be true were altered, changed, bent, and re-written. A vortex was created, a passage through time and space occurred, and in my own office, as surely as summers in Israel are hot as The Dickens, appeared the genius himself, the mastermind to whom all others are compared. Yes, Albert Einstein.

"Is it really you?" I asked, shocked, taken aback, my heart racing at the appearence of this apparition.

"Of course it’s me, it shouldn’t take a genius to figure out," he said, his thick guttural accent as wild as the unkempt hair on his head.

"B-But…how?"

"Listen," he began, "This portal, or whatever you prefer to refer to it as, only stays open for a minute or two. You can either bog me down with questions which have no particular relevance, or you can ask me something important. Now what will it be? The space-time continuum perhaps? Maybe my Theory of Relativity?"

"Well actually Mr. Einstein…"

"You may call me Albert."

"Actually Albert," I began to ponder, "There is one issue which has been on my mind lately more than any other."

"Mass-energy equivalence by chance?"

"Nope."

"The Theory of Opalescence?"

"No sir, actually it’s about how to succeed on Job Shuk."

"On what?"

"Follow me," I said, taking him by the arm, leading him over to my computer. With the stroke of a few keys, the page opened.

"Ah," he exclaimed in apparent wonderment. "This is brilliant! Connecting Israeli businesses to the world! Another fine achievement by the Chosen People!" I watched in utter disbelief as the icon of twentieth-century wisdom scrolled down the pages, thru the site, examining every nuance, particular and detail. "I think I’ve got it," burst from his lips a few short moments later.

"So what is it?" I asked, ready for my epiphany to begin.

"The key can be found in one of my most famous quotations. Imagination is more important than knowledge!"

"But what does that mean sir?" I asked in bewilderment."

"Many," he began with a sly smile on his face, "have knowledge. Many can learn the essence of a profession. Many can learn the formulas, the theories and complexities. For this it takes only time, patience and a good textbook or teacher. But imagination…that is the key to success!"

"So how does that apply to Job Shuk," I asked, watching amazed as my guest slowly began to become more and more transparent, my mind coming to the realization that whatever force it was which had brought him to the present was slowly dissipating."

"Sell yourself! Market yourself! Find ways, imaginative ways, to appeal to customers. Be creative! Think outside of the box, or whatever that silly expression is you guys are using these days. To succeed on Job Shuk one must find ways to set him or herself apart from others!"

As I began to reach out my hand to shake his, and began to utter words of thanks…

…he disappeared completely.

 

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Dear Reader,

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It is my sincere hope that you found this article to be useful and informative. If so, perhaps you would be interested in reading my most recent article. In it you will find out why a portfolio and testimonials are indispensable tools to landing your next job or client:

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http://jobshuk.com/yoni67/blog/2009/09/21/a-portfolio-and-testimonials-two-indispensible-tools-for-freelancers/

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My name is Yonatan Maisel. I am a professional writer and author. If you or somebody you know might be interested in my services, feel free to visit my profile page by clicking "Yoni67’s Profile at the top of this page, just above the title of this blog."

http://jobshuk.com/yoni67/blog/2009/08/25/turn-your-blogging-into-a-new-client-magnet/

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The Free Sample: A Principle and Business Strategy For Success

When I was a child growing up in Pennsylvania, we had a Baskin Robbins ice-cream parlor close to our home. The chain’s policy was that you could sample the flavors to your heart’s content. Unlimited, no questions asked. Okay I’ll admit that kids, myself included of course, went a little bit overboard; oftentimes I would have so many samples of their 31 flavors that by the time I finished tasting them all, I was so filled up I didn’t need to order. More than twenty-five years later, the policy of this ice-cream chain still influences me:  

Ever since I began this writing business of mine, I have held firmly to a single principle more than any other. Quite simply, I refuse to talk money or accept a client until he or she is satisfied with an initial sample.

To each and every customer I explain something about writing: each and every writer has a different style, a different approach, different ways of expressing things and different attitudes and emotions which he or she, either consciously or unconsciously, injects into writing. I believe that the time to discover that my writing does or does not not fit a prospective client’s expectations is sooner rather than later, thus the sample. I’ll take the risk of making a bad pun here, but true to the expression, quite literally, it’s seeing if we’re "on the same page."

If the piece in question is a CV or corporate bio, I am more than happy to produce a paragraph or two "on the house." If it is website content, again, I’ll be more than happy to provide several paragraphs. If the work is longer, such as a manuscript which needs to be edited, I’ve been known to present a page or two as a sample.

Upon presentation of the sample, I typically tell the prospective client that I will await instructions on whether or not to continue. "Take your time and get back to me either way," I say. And if the client has not already visited my website, I direct them to the "Pricing/Getting Started" page, where the following words can be found: "A free no-obligation sample of your work is available by request. Yonatan will provide you with a paragraph, several paragraphs, or even a page of your project. If you are satisfied and wish to hire him, simply say, "Nice work Yoni, please continue." If, for some reason, you are dissatisfied, simply say, "Thanks for the sample Yoni, however, I choose to take my business elsewhere." Should the former be the response, I will work my heart out to present work of the highest quality and level of craftsmanship. Should the latter be the response, I will hold no grudges nor will I bear any ill-will, nor will I request even a single shekel for the work I have done. That is my guarantee.

I have had clients specifically approach me for business after reading this clause on my website with one in particular stating, "Why should I go to someone else and take a chance when with your sample I will see exactly what I’m getting." It’s proven not only to be a principle to live by, but also a very effective marketing tool!

There are parallels in the business-world as there are in life. Most ice-cream parlors have little "sample spoons" for prospective customers; they offer tastes of the various flavors before a customer has the option of choosing, or even leaving to go elsewhere. Car dealerships offer a test-drive before a commitment is made. Lawyers offer free consultations. I’m told some coaches do as well. And of course no one is expected to decide whether or not to marry someone else before first going out on dates.

If you offer no-obligation samples, you have probably discovered what a great tool it can be for attracting prospective clients and showing them your capabilities up-front. If you have not tried offering samples, and you feel that your business might need a little "umph" from a marketing standpoint, why not give it a try? 

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Dear Reader,

.

It is my sincere hope that you found this article to be useful and informative. If so, perhaps you would be interested in reading my most recent article. In it you will find out why a portfolio and testimonials are indispensable tools to landing your next job or client:

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http://jobshuk.com/yoni67/blog/2009/09/21/a-portfolio-and-testimonials-two-indispensible-tools-for-freelancers/

“The Coke vs. Pepsi ‘cola-war’ of the 1980s: How it affects us as workers”

In 1981, during the height of the Coke vs. Pepsi cola war, taste-tests were being conducted all over America: on college campuses, in malls, at Fourth of July events, etc. Everybody had their preference and everybody thought himself or herself an expert. Surely they would be able to distinguish between the two tastes and pick out their favorite.

At my high school in eastern Pennsylvania, I volunteered to be part of the taste-test team on our campus. Along with the other four volunteers, I was tasked with setting up the test and filling a huge table with many hundreds of plastic cups. On each side of the table, we were to put either Coke or Pepsi; we were to be the only ones who knew which was which. Tastees were to drink one cup from each side, decide which they liked better, and write it on their secret ballot.

As the tastees went through the process, each made unsolicited comments and interacted with the volunteers. "This one’s Pepsi, I’m sure of it!" said one. "This one’s Coke," said another, "it’s much less sweet than the Pepsi." "I know my favorite, you can’t fool me!" Each person was a qualified expert.

Well the moral of the story is: don’t always believe what you’re told. You see, me and my fellow team members decided to embark on a little social experiment of our own. Rather than making one side of the table Coke and one side Pepsi, we made the entire table Coke! There was no difference between the two drinks! Despite this, people tasted a difference. They were so convinced they were sampling separate items that they let themselves become convinced that there were differences in flavor, texture, smell and sweetness.

At the end of the school day, we publicly revealed what we had done. Needless to say, our High School administrators were a little bit taken aback, the Coke and Pepsi representatives who came to collect the results were a bit sour, and the students who listened intently to the results on the school intercom, each fully expecting they had guessed correctly, were dumbfounded.

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As employees, whether freelancers, independents, or more traditional workers, I believe there are lessons to be had.

  • Firstly, don’t take things for granted; things are not always as they seem.
  • Secondly, don’t work blindly based on assumptions, pre-conceived notions, biases and expectations. If they are wrong, we will err, with the unfortunate result that we will find ourselves doing the initial job a time-consuming second time. It has happened to me before-I was so eager to start a job, so convinced I understood the task ahead that I failed to read the "fine print."
  • Thirdly, remember that even qualified, experienced experts can be fooled. We can misjudge. We can fall into the trap of believing what we are told. Last year I believed I was working for a trustworthy client who shall remain nameless. After submitting the finalized work, I never heard from her again. She didn’t answer emails, her phone calls had come, not from home as she had said, but rather from a public phone. I tried to track her down but couldn’t. I never received payment. 

  • Finally, ask questions of the client if his or her instructions are a little bit too vague. Clarify, "take a second sip" of work. Make sure all is in order before starting. By doing this, we can often find nuances, subtleties, and wording we might have initially missed, which will put things in a whole different context.  

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Dear Reader,

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It is my sincere hope that you found this article to be useful and informative. If so, perhaps you would be interested in reading my most recent article. In it you will find out why a portfolio and testimonials are indispensable tools to landing your next job or client:

.

http://jobshuk.com/yoni67/blog/2009/09/21/a-portfolio-and-testimonials-two-indispensible-tools-for-freelancers/

“A New Approach to Marketing: Beginning a Job Without Having Been Asked to”

Being between projects, and having some, let us say "unwanted" time on my hands (as evidenced by my recent blogging spree), I felt the time had come to be just a little bit more proactive in landing my next job. The time had come for a new approach; the thought had been on my mind, the seeds had been planted, and I would now test the theory. I was about to discard all of the rules which I had thus far been working by in favor of a more "un-orthodox" approach.

The un-orthodox aspect of my approach had to do with the fact that the business which I meant to do work for had not asked me to do work for them. They had not even contacted me. I was taking a chance. I was also going to be investing a certain amount of time in the work; my estimate was three hours. They would be three hours potentially lost. There was no guarantee they would result in winning a project or being paid. I quickly performed the cost-benefit analysis:

Here, at the end of my 42nd year of life, I have been alive (thanks to the assistance of a calculator) for 15,664 days. That’s about 375,000 hours during which I’ve been walking on the surface of G-d’s green earth. Could I spare three hours? You betcha!

I sat down and proceeded to the website of the company in question. It is a company with which I am familiar-a company with which I have in fact done business. Having seen their website, however, I have noticed one important piece missing: the website is in Hebrew only. They seem to be missing out on an entire segment of the market: Anglos who might not understand a Hebrew-only website. I also thought of the many new olim who arrive in Israel from around the world with English, but not yet Hebrew as a spoken language. The students, both university and seminary, who might not have a working knowledge of Hebrew. And yes, the tourists.

I sat down for just over three hours and began typing. My introductory letter explained to the head of the company why having an English counterpart to his Hebrew-only website might behoove him. I stated very clearly that he owed me nothing. No money. Not even a reply if this was his preference. This was a free un-solicited sample. But take a look, I explained, this is how your "new" website would look. Think of the extra customers, I asked him to imagine. The extra revenue. Extra word-of-mouth referrals. There seemed to be no conceivable drawbacks for him.

Then I got down to the bread and butter. I translated several pages of the website into English (I can translate well from Hebrew-to-English, but not English-to-Hebrew), brushed and polished them, proofread and edited them, attached them to the email as a .pdf document and sent the package off into cyberspace.  

This was on Friday morning.

I have received a reply this morning from the secretary of the firm. The CEO, she said, was duly impressed. He admired, she added, both the quality of the work and the initiative I had shown. An answer of whether he will be hiring me to complete the site is expected in the coming days. I am hopeful.

Offering free services up front is nothing new. Health providers, masseuses, and other alternative practitioners often offer a free consultation to prospective customers. As do lawyers. Coaches often offer a free session. I’m not really sure if a content writer has done so to this point in such an un-solicited manner?

A "freebie" is an excellent strategy meant to draw customers in. To show them what we are capable of doing for them. It is a chance to be taken, with much to be gained.

It has also planted in my head the fact that I myself need a counterpart to my English-only website. There is in the non-English speaking Israeli populace, a market which I am missing out on.

The project I have undertaken? This un-solicted approach to marketing? If it works out, I will have a new client. If it doesn’t I will have spent three hours trying. And you know what? I can live with that!

 

Yonatan Maisel 

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Dear Reader, If you enjoyed this article, perhaps you might like to read my newest posting. With flu-season approaching, the time to "vaccinate" yourself is approaching. With "dog-eat-dog" competition out there, whatever your profession, the time to "vaccinate" your business is now! By strengthening and fortifying it, you’ll be ready to take on the competition and win! To read the article, click the link below the picture: 

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http://jobshuk.com/yoni67/blog/2009/09/16/get-vaccinated-against-the-flu-and-vaccinate-your-business-to-achieve-success/