A Portfolio and Testimonials: Two INDISPENSIBLE Tools for Freelancers!

  A Portfolio and Testimonials: Two Indispensable Tools to Help You Land Your Next Client!   As a professional writer (both of the content and literary varieties), small business owner, and, by default, marketer to the public of my services,  I find it impossible to overlook, or for that matter to minimize, the importance of …

The Free Sample: A Principle and Business Strategy For Success

When I was a child growing up in Pennsylvania, we had a Baskin Robbins ice-cream parlor close to our home. The chain’s policy was that you could sample the flavors to your heart’s content. Unlimited, no questions asked. Okay I’ll admit that kids, myself included of course, went a little bit overboard; oftentimes I would have so many samples of their …

“A New Approach to Marketing: Beginning a Job Without Having Been Asked to”

Being between projects, and having some, let us say "unwanted" time on my hands (as evidenced by my recent blogging spree), I felt the time had come to be just a little bit more proactive in landing my next job. The time had come for a new approach; the thought had been on my mind, …